Four pieces of software no marketing team should be without

Your marketing plan is only half of your entire marketing strategy. The other half is the right tools to use to implement your plan. Note that there are lots of available apps for each category and we will mention some of them in passing.

For marketing software, here’s what your toolbox should not be without.

Project planning software

Planning is one of the most important functions of project management. We do not necessarily recommend the following apps, but you just check them out for great features that might be useful to your project.

Some software, like GanttPro, comes with features that allow daily, weekly, monthly and annual planning, while others, like Microsoft Project Online, boast of features that allow users to visualize and oversee the whole project, plan budgets, allocate resources using Gantt charts, and create diagrams to visualize project data.

Nonetheless, whatever features that they come with, use something that has a user-friendly and clean user interface.

Keyword tracking software

Keyword tracking is a strategy that helps increase the quality and quantity of traffic to your site. This is where search engine optimization comes in. There are tools you can use to rank higher on Google, and therefore get free organic traffic.

There is a fair number of apps available for this category, but you can choose the best by checking them out using these criteria:

• Does the software provide a comprehensive dashboard and detailed information on key performance indicators and website rankings?
• Is the ranking overview available for all search engines? Is it available for any language? (especially useful for businesses that run projects internationally)
• Does it show full information on website ranking, keyword visibility value, estimated traffic, average website position on keywords, etc?

Social media monitoring tools

If you are an active social media manager, you undoubtedly need the proper social media management platform. That includes using social media software to power your social media engagement.

Why use software for social media? This is because, as a social media manager, you are in charge of so many projects and profiles.

So you need help, right?

Try the social media management tool for remote marketing teams created by Kontentino. It can help you with your social media scheduling, analytics, reporting, etc.

Another powerful tool is Buffer. It allows the syndication of posts across multiple pages. Zapier is another, with its feature that allows linking between programs. For instance, you can use it with Facebook Lead Ads to get leads via email directly sent to your clients.

Marketing automation software

Make your marketing easier and more consistent with the use of automation software. With this tool, there will be no more missing out on an important client to call or a follow-up email needed to be sent ASAP.

With the software, you can rest easy. All you do is set up your contacts and campaigns, and then, just set the software up so it does what you want it to do and when.